Etymoloy Forceps
by Jacob


Etymology Forceps enables and encourages visual and audio creators to dissect, elaborate, redefine words that are used in (often weaponized) slogans with collages, photos, animations, sounds, speeches, etc. Through the process of multimedia-cyber-metalexicography, the Tool can generate an open ended discussion, and exploration of multiplicity to inspire a broader understanding of these rhetorics beyond the obvious and perceived interpretation.


Visual Studies Seminar, GSAPP @ Columbia University Spring 2021 – taught by Lexi Tsien & Jelisa Blumberg – work by Erin Biediger, Matthew Brubaker, Ying Cheng, Mark-Henry Decrausaz, Cameron Fullmer, Gene Han, Jean Kim, Maxim Kolbowski-Frampton, Jacob Li, Urechi Oguguo, Keneilwe Ramaphosa, Jordan Readyhough, Emily Ruopp, Hannah Stollery & Sarah Zamler.